diff --git a/update.sh b/update.sh
index a3aa0b2..60527f5 100755
--- a/update.sh
+++ b/update.sh
@@ -3,9 +3,10 @@
 cd -- "$(dirname -- "${BASH_SOURCE[0]}" )"
 
 if ! [[ $(git submodule update --checkout themes/launcher) ]]; then
-
     # no updates
-    exit 0
+    if ! [[ ${FORCE_HUGO_UPDATE} == 1 ]]; then
+        exit 0
+    fi
 fi
 
 hugo || exit 1